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BTS Tuesday - Puma Men's Shoes

Sometimes you have to get creative when trying to be creative. That is to say, you have to look to the unlikely sometimes to find the right prop or surface or background for your image. 

Such was the case when shooting this image for Puma. 

The background for this shot is the concrete floor in the studio, and the platform for these shoes were our wardrobe racks. The colors worked and we had three available to make this sort of industrial looking runner. 

Wardrobe racks providing the platform for these shoes

Product stylist Ashley puts the finishing touch on this set up

The lighting set up for this shot ended up being a single light. Initially I felt like this would be a two light set up, with a small softbox aimed at the floor to the rear of the subject to keep the light from falling off and looking like an abyss, but that ended up being way too hard to manage. All we needed back there were a few reflecting boards to bounce light from my beauty dish back into the scene. Voila! A really nice one light shot.